La Réunion remains among the top French destinations in terms of reservations
(Posted 02nd December 2015)
Each month, the tourism barometer SNAV / Atout France reflects the trends of the activity of French travel distributors to French destinations (mainland and overseas) and including those called medium and long haul. This survey gives a picture of developments in the market of tourism-related sales, both in number of passengers and volume of business over a year. It also provides information on reservation time and duration of stay. These data refer systematically on bookings and departures.
Reservations positive for the destination in October 2015
The SNAV barometer / Atout France indicates that the Reunion Island remains one of the top French destinations in terms of booking volumes. In the second place, behind the French West Indies, Reunion Island is positioned ahead of the French Polynesia and mainland France, with a positive trend in both the number of passengers and the volume of business.
The island of Reunion in terms of bookings has recorded:
For reservations:
– A 4% increase in the number of passengers;
– A 10% increase in business volume.
For departures:
– A 16% increase in the number of passengers;
– A decline of 2% in sales volume.
The trends in reservations and departure:
Longer stays on the island of Reunion preferred by travelers
While travelers to mainland France are opting predominantly for short stays (80%) between 1 and 4 nights, those traveling to the island of Réunion mostly spend more than 12 days on the island (79% ).
This relatively long stay on Reunion island, is a strong indicator in terms of economic benefits and encourage tourism professionals to prioritize a wide range of tourist offers.
Optimism by travel agents for destination Reunion since January 2015
This barometer also measures the trend of bookings and departures on the cumulative period from January to October 2015, highlights the enthusiasm of travelers and travel distributors for French island of Reunion.
In second place, just after the French West Indies, Reunion experiencing a positive trend in bookings with increased passenger numbers by 13% and increased its sales volume by 4%.
Reunion, unique destination ultramarine green
While all French destinations experiencing a negative trend in terms of cumulative departures from January 2015, the Reunion Island is the only overseas destination that identifies with positive cumulative departures.
With a 6% increase in passenger numbers and an increase of 1% of its business volume, Reunion holds its own against the other French destinations that show a decline of more than 10% of their tendency departures.
