NEW REPORT BY STTA TAKES STOCK ON TOURISM’S SUSTAINABILITY IN KENYA
(Posted 08th October 2014)
Ms. Judy Kepher-Gona of the Sustainable Travel and Tourism Agenda, will tomorrow present a fresh off the press report on sustainable tourism, which was provoked by changing consumer choices where ever more travelers actually make their decisions which hotels or resorts to stay and which destination to visit based on green reports and carbon footprints, shunning polluters and green-washers and opting for the real green thing.
The report will be launched at an opportune moment as the Magical Kenya Travel Expo is underway, where going green and staying green has been a hallmark of the destination.
Says Judy in her own words: ‘Competition in the tourism industry has taken a new dimension, as today’s travellers are seeking experiences that go beyond relaxing, and sightseeing. They expect holiday experiences that positively impact on their destination of choice. One way business can meet this need is to embrace sustainable tourism practices and assure travellers that their excursions are not adversely affecting destinations.
The Sustainable Tourism Report is a refreshingly bold publication that seeks to bolster the development of responsible / sustainable tourism in East and Southern Africa, through debates between industry stakeholders, academia and tourists. STTA expects that this niche publication, which will be published thrice a year, will inspire, educate and challenge the tourism industry across East and Southern Africa to compete from a new frontier of sustainability’.
STTA is a Kenyan registered tourism organisation and considered a specialist on sustainable tourism. It uses research, education, and training to bring pertinent sustainability issues to the attention of tourism industry stakeholders. For more details click on www.sttakenya.org
