(Posted 10th July 2023)
The 6 th Africa Business Tourism and MICE Masterclass 2023 collaborates with young entrepreneurs on Digitalization and Technological Innovation.
Evidently, the MICE industry has been transformed by technology, which has played a vital role
in elevating this industry to new heights. From virtual events to event management software, data
analytics to security, technology is ruling almost every sphere of MICE.
The 6th Africa Business Tourism and MICE Masterclass 2023 is scheduled for 27th and 28th of July
2023 and the event will be held at BDO Offices, Wanderers Office Park, 52 Corlett DR, Illovo,
Johannesburg, South Africa.
It is against this background that Africa Tourism Partners has roped in young innovators like
Nkululeko Ndumiso Nkosi, an entrepreneur, writer, strategist, and technology innovator to train
the MICE Masterclass 2023 participants in MICE technological innovation and digitalization. The
course will equip attendees with digitalization skills for purposes of improving sales and
marketing efficiencies as well as profitability in MICE.
Attending delegates will learn about available event management software, virtual and
augmented reality, and tools for managing online registration platforms and streamlining event
planning process for financially viable event, exhibition and venue management and participant
engagement within the MICE Industry. Other key areas to covered during the masterclass are
integration of artificial intelligence and data analytics, digital signage, interactive displays and
event management platforms.
This session will empower MICE professionals and practitioners to learn how to analyse clients’
preferences and behaviour, customize event content, and provide targeted marketing and sales
recommendations.
Another expert trainer to deliver this session is Mamello Mofokeng, a qualified data scientist,
cloud practitioner and cybersecurity professional.
With freshly packaged areas of focus, the annual Africa Business Tourism and MICE
Masterclass will be an interactive session where everyone will learn and also impact their
knowledge. It will also provide opportunity for attendees to network and do business in between
the various sessions.
Registration is currently on-going and for more information, please contact Rejoice Chishamba at
rejoice@africatourismpartners.com or +27 81 303 7030 or +27 11 318 1741.
