(Posted 01st April 2026)
Two Weeks Left to Register
With just two weeks to go before the start of the
event, WTM Africa 2026 is calling on travel and tourism professionals across the continent and
beyond to secure their place at this year’s show. Three days, 70+ sessions, and the full breadth
of African tourism’s most pressing conversations, live at the Cape Town International
Convention Centre (CTICC) from 13–15 April 2026.
“This year’s content agenda reflects the most pressing trends and opportunities influencing
Africa’s tourism sector,” said Olivia Gradidge, Marketing Manager at RX Africa. “Each
session is designed as a resource for attendees to learn, share knowledge, and better
understand where their next big opportunities or pitfalls lie.”
Among the headline additions to this year’s programme is the Wine Tourism Track, developed
in partnership with the Wine Tourism Conference, with dedicated sessions exploring how
destinations can position themselves in this high-value and fast-growing segment. The track
culminates in the premiere launch of a Blaauwklippen documentary, complete with a curated
Visit Stellenbosch wine tasting experience on 14 April at 17:00.
“We are proud to showcase not just our wines, but the full experience of Blaauwklippen, where
heritage meets modern hospitality, and every guest becomes part of our story,” added Craig
Bester, Chief Brand Executive at Blaauwklippen Wine Estate.
IBTM Africa returns with a focused examination of the MICE sector, while the relaunch of SETE
(Sports & Events Tourism Exchange), in partnership with Nielsen Sports, reinforces Africa’s
growing role in global sports tourism. NextGen Ready sessions, developed in partnership with
the African Youth in Tourism & Hospitality Association, address tourism's emerging skills gap
and the hybrid roles combining technology with human talent. WiT Africa and Innovation City
Cape Town will host the WiT Next Generation Leaders Roundtable on 13 April, powered by
Booking.com. Confirming this year’s theme of ‘Leadership Qualities in the Age of AI’, WiT Founder Yeoh Siew Hoon said: “We’ll welcome industry coaches and mentors with under-35
rising stars in Africa to brainstorm the skills and traits they need to thrive as travel enters a new,
tech-enabled and human-led phase.”
Sustainability remains central to the programme through the Responsible Tourism Conference
and Awards, while Speed Networking, sponsored by SimplyBiz Nedbank, also returns by
popular demand.
As Host City, Cape Town is ready to welcome the travel and tourism professionals, buyers, and
industry leaders converging on the CTICC from across the globe. “This is where the real work
happens – on the floor, through conversations, and in the partnerships that drive our visitor
economy,” said James Vos, Mayoral Committee Member for Economic Growth. “Travel
professionals from every corner of the world come to Cape Town for WTM Africa, and that
global gathering is what makes this event so powerful. Tourism is a team sport, and we grow it
together.”
Gradidge confirmed that the three-day programme is built for connection and commercial
impact. “WTM Africa 2026 is where the conversations that matter most to this industry will
happen, and where the connections made will translate into real business. Three days, one
room, and an agenda built to move the industry forward. If you’re not yet registered, now is the
time.’
Register now: https://www.wtm.com/africa/en-gb/enquire.html
View the full programme: www.wtm.com/africa/en-gb/whats-on/programme.html#/sessions
