(Posted 16th April 2024)
The winners of the prestigious World Travel Market Africa (WTMA) Responsible Tourism Awards were announced at Africa Travel Week 2024 in Cape Town. Bangu Masisi of Transfrontier Parks Destinations revealed the honorees, celebrating businesses and initiatives that are making a positive impact through responsible tourism practices.
‘These awards are integral to WTM Africa's responsible tourism programme, and spotlighting those that have truly made a difference is important for the encouragement of others to do the same‘ said Masisi.
Alderman James Vos opened the awards ceremony, congratulating the winners and
emphasising the importance of sustainable business practices in the tourism industry. ‘When it
comes to sustainable business practices, lets keep pushing those boundaries’ said Vos.
The 2024 awards included six categories, with gold and silver winners presented with trophies
created by Ngwenya Glass, five of eight global winners came from Africa in the Global
Responsible Tourism Awards in 2023.
Harold Goodwin, WTM Africa’s responsible tourism advisor and one of the judges, said,
‘Congratulations to the winners. I am also very excited about those acknowledged as the ones to watch in the awards. Those are often new ideas from new people, and it's very exciting to see these businesses come to the fore‘.
The winners of the World Travel Market Africa (WTMA) Responsible Tourism Awards 2024 are:
1. NATURE POSITIVE
Gold: Denis Private Island – Seychelles
Denis Private Island was recognised for its holistic approach to sustainable tourism, which
prioritises the restoration and conservation of the island's natural habitats and wildlife. The eco-
lodge’s operations fund this work and are driven by the owners' deep commitment to the
Seychelles’ environmental heritage.
Silver: !Khwa ttu San Culture and Education Centre – South Africa
One to Watch: HBD Príncipe – São Tomé and Príncipe
One to Watch: Plett Ocean – South Africa
2. EMPLOYING AND UPSKILLING LOCAL COMMUNITIES
Gold: Grootbos Lodge & the Green Futures College – South Africa
The Grootbos Foundation won a Responsible Tourism Award for leveraging tourism to drive
sustainable development. Funded by the business and donors, the foundation has provided
training to over 200 graduates, entrepreneurship support to nearly 1,000 individuals, and
empowered female biodiversity stewards. These initiatives demonstrate the foundation’s
commitment to investing in local communities and conserving the unique fynbos ecosystem.
Silver: Save Wildlife – Uganda
One to Watch: Matoke Tours – Uganda
One to Watch HBD: Príncipe – São Tomé and Príncipe
3. MAKING TRAVEL INCLUSIVE
Gold: Warrior on Wheels Foundation – South Africa
Warrior on Wheels won a Responsible Tourism Award for its work providing empowering sport
and adventure experiences for children with disabilities, changing perceptions and bridging gaps
between able-bodied and differently-abled communities. As a not-for-profit reliant on
sponsorships and partnerships, Warrior on Wheels has hosted over 89 experiences for more
than 100 families since its founding eight years ago.
One to Watch: Bontel Adventures – Kenya
4. INCREASING LOCAL SOURCING – CREATING SHARED VALUE
Gold: Okavango Gin
Okavango Gin won a Responsible Tourism Award for its sustainable and community-focused
practices. The gin uses locally sourced ingredients, is distilled off-grid, and incorporates
recycled materials – creating an authentic product that supports the local economy. The
company’s innovative approach has driven 75% revenue growth and now employs six people
directly, with additional jobs in the supply chain. The judges were impressed by how Okavango
Gin captures the essence of the Okavango Delta while delivering a positive impact.
Silver: Muhabura Cultural Experience and Craft Centre – Uganda
5. WHAT ARE YOU DOING ABOUT CLIMATE CHANGE?
Gold: Ecodrop – Zimbabwe
Ecodrop won a Responsible Tourism Award for its innovative solution to eliminate single-use
plastic bottles in Southern Africa’s tourism sector. Ecodrop provides reverse osmosis water
dispensers and reusable bottles, removing over 72,000 plastic bottles at Victoria Falls in just ten
months. The judges were impressed by Ecodrop’s scalable, destination-level system that
reduces waste and petroleum demand, showcasing the viability of this model in tackling plastic
pollution in tourism.
Silver: Century City Conference Centre – South Africa
One to Watch: Sunsail and The Moorings
6. CHAMPIONING CULTURAL DIVERSITY
Gold: Trip to Help – Kenya & Tanzania
Trip to Help, a travel agency in East and North Africa, won a responsible tourism award for its
sustainable and ethical practices. The company’s mission is to Travel Consciously, Sustainably
and Fairly, offering experiences that benefit local communities. Trip to Help ensures 80% of
payments go directly to the local economy, and the people they work with earn a living wage.
The company also supports over 3,000 children’s access to free education, including English
lessons, in Maasai areas, contributing to its industry recognition.
Silver: Traditional African Homestays – South Africa
One to Watch: Come Make We Go – Nigeria
One to Watch: Cultural Oneness Festival Ghana
The Gold winners in the WTM Africa Responsible Tourism Awards being presented here now
are automatically entered into the Sabre Global Responsible Tourism Awards.
