(Posted 07th April 2026)
15 April | 10:00 | Future Stage | WTM Africa | Cape Town International Convention Centre (CTICC)
What’s really driving African travel and tourism right now? This session presents the findings of the State of the Industry Report 2026, revealing the continent’s key numbers, market movements, and future-defining trends to inform strategies, investments, and policy decisions for the year ahead.
Moderated by Dorine Reinstein, Content Director, Big Ambitions, with perspectives from:
• Judy Kepher-Gona, Director and Lead Consultant, Sustainable Travel & Tourism Africa – STTA (Kenya): A thought leader with over 20 years’ experience driving sustainability debates across the continent, focused on ensuring host communities are genuine participants in the tourism value chain.
• Kwakye Donkor, CEO, Africa Tourism Partners: A UNWTO award-winning Pan-African strategist in tourism development, destination marketing, and MICE – and a regular voice at international forums convened by the UN, AU, World Bank, and beyond.
• David Frost, CEO, SATSA: An economist and tourism strategist with nearly three decades of executive experience, spanning trade union advisory, destination strategy, and inbound tourism leadership across southern Africa.
• Liesel van Zyl, Head of Positive Impact & Product Development, Go2Africa: A safari travel specialist with over 20 years’ experience across Africa’s wildest destinations, focused on building sustainable supply chains and partnerships that benefit communities and conservation.
• Rashid Toefy, Deputy Director-General, Western Cape Government: A former CTICC CEO and international business strategist with a PhD in leadership decision-making, now driving job creation and economic development across the Western Cape.
Full programme available here: www.wtm.com/africa/en-gb/whats-on/programme.html#/sessions
