#WYSETravel releases new market study for the under 30 generation

We have just released the travel industry’s most comprehensive look into the under-30 travel market, New Horizons IV, and thought you would be interested to read the latest on the global state of youth and student travel.

Key findings inside New Horizons IV include:

• Growing information intensity, with a wider range of sources and booking channels
• Accelerated growth within the sharing economy
• Increased travel spending and the top ‘splurges’ for young travellers
• A major jump in ‘living like a local’ and the motivations and influences fuelling this
• The rise of digital nomadism