AS 15TH ANNIVERSARY YEAR COMES TO AN END IS BRUSSELS AIRLINES LOOKING AT A BRIGHT FUTURE
(Posted 30th December 2017)
Brussels Airlines started 2017 with an anniversary celebration on 15th of February. For the occasion, the airline produced an anniversary video called “We Go The Extra Smile for You Since 15 Years”, a remake of a unique marketing stunt from the airline’s early years, which reached no less than 2.4 million views.
During the anniversary year, Brussels Airlines continued its growth strategy. In spring, Mumbai, the first Brussels Airlines destination in Asia, was added to the network. The short/medium haul network expanded with Yerevan, Palma, Rhodes and Madeira.
https://atcnews.org/2017/09/21/brussels-airlines-offers-an-additional-26-destinations/
A fleet harmonization project included the phase-out of the AVRO RJ type with 98 seats, which were replaced by larger Airbus A319/A320 aircraft with 40 % and 80 % more seating capacity respectively. The very last AVRO RJ left the fleet on 28th of October after a Geneva flight that attracted spotters from about ten countries to Brussels Airport.
External growth was achieved thanks to the integration of Thomas Cook Airlines Belgium’s activities at the end of October. The vast majority of Thomas Cook holidaymakers now fly with Brussels Airlines. As a result, Brussels Airlines expanded its flight network with new winter sun destinations (Cape Verde, Tunisia, the Canary Islands and Egypt). The partnership will also add a series of new Mediterranean destinations, including the Greek islands, to the network next spring.
Thanks to these investments, Brussels Airlines will exceed the number of 9 million passengers in 2017 and increase its market share on the Belgian home market, making Brussels Airlines one of the fastest growing airlines in Europe. This growth pace will continue in 2018 and many investment projects are planned, including the extension of The Loft, the replacement of 7 Airbus A330 aircraft, the launch of new cabins on board the entire long-haul fleet and investment in further digitalization.
The first of the new Airbus A330’s in the upcoming fleet exchange will feature an entirely new cabin in Economy Class, Economy Privilege – with very likely a defined cabin space and a reduced number of seats – and what from early bird grapevine news looks like a sure winner for the new Business Class layout, so watch this space when the first illustrated impressions will become available.
For Eastern Africa does Brussels Airlines fly daily from the European capital to Entebbe in Uganda and while one of these flights routes via Bujumbura / Burundi are the other six flights routing via Kigali, Rwanda’s capital city.
In 2017 did Brussels Airlines once again scoop the best supportive airline award in Uganda during the Uganda Tourism Excellence Awards, one of the reasons why capacity on the route to Brussels was raised as the traveling public in Uganda has embraced the airline as one which stood by the country through thick and thin.
The Brussels Airlines team in Uganda, through this publication, extends Seasons Greetings and wishes all their passengers, old and new, a Happy New Year 2018.
Find a link to a previous article worth reading:
