CORPORATE SOCIAL RESPONSIBILITY TAKEN TO A NEW LEVEL
(Posted 02nd April 2015)
(Alan Dixson of Uniglobe Let’s Go Travel seen here with Juan Torres, CEO of Amadeus EA and some of the Let’s Go staff)
Uniglobe Let’s Go Travel of Nairobi, owned by Alan Dixson, has ahead of the Easter Holidays undertaken a series of CSR activities, some in conjunction with family members and some hand in hand with industry colleagues like Amadeus’ East Africa’s Juan Torres.
Alan’s now 82 year old mother, and perhaps that is where he got his philanthropic inclination from, has been for the past two plus decades and continues to support, even at her advanced age, groups of elderly and destitute people in Limuru. Limuru, for those who do not know Nairobi’s geography, is located several hundred feet above the city enroute to the Great African Rift Valley and by and large remains an area where agriculture and dairy farming dominates the activities of the communities living there.
Mrs. Pat Dixson, seen here on left, is talking to the women and men awaiting to collect their twice monthly handout of food rations without which they very likely would be targets for starvation. From Alan’s narrative it is understood that all the funds raised, approximately US $5,000 per month are solicited by Mrs. Dixson apart from which she also pays Body of Christ teachers and supports other worthy causes in the Limuru area.
Alan then also wrote of additional visits he and his team undertook: ‘Then we went to Body of Christ Children Home and presented Pastor Mbugua with a computer. Then to Limuru Children Centre and did the same – we Uniglobe Lets Go Travel have been supporting them for a number of years.
Please look at our CSR page and please click on the highlighted year 2014 pdf report for more at http://www.uniglobeletsgotravel.com/travellers-philanthropy-corporate-social-responsibility’.
It is a fine example of how tourism businesses engage with local communities, not just the larger and smaller hotel groups ahead of Christmas or Easter or major national holidays but how small and medium enterprises across the board get active to help the less fortunate in Kenya’s society.
Considering that the tourism industry is now in its third year of downturn, it makes it even more astonishing that companies still marshal their resources towards charitable causes and manage to raise funding from well-wishers to carry out such humanitarian assistance. It goes to speak for the fundamental resilience of Kenya’s tourism industry and that no matter how hard the going is, they never lose sight of others in even greater need.
