(Posted 22nd October 2026)
5 Days to ATF26 Türkiye:
What’s New This Year?
ATF26 Türkiye — the world’s most productive tourism gathering for Türkiye — opens its doors for the eighth time on 26–27–28 October 2026 at the Antalya International Fair Center. We bring Türkiye’s resort and city hotels together with tour operators, travel agencies and tourism technology brands from every continent, under one roof.
Here is a summary of the figures, the new additions and the programme we shared at our press conference.
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This year’s highlights
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ATF26 theme · Hospitality Intelligence
“The tourism industry must now talk not about growing more, but about growing smarter.”
Selçuk Meral · Founder and Chairman of ATF
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An approach that brings artificial intelligence, digital transformation, data-driven management, sustainability and people-centred leadership together in a single management philosophy; built on five intelligences: Human, Business, Digital, Experience and Responsibility. Published in Turkish and English, the Hospitality Intelligence book meets the industry for the first time at the fair.
26 October · Opening
The stage opens with the official ceremony. At 11.15, Rixos Hotels Founder and Chairman Fettah Tamince takes the stage with his keynote, “The Global Journey of Turkish Tourism Brands”.
27 October · Panels
| CEO Leaders’ Talk · Leading Through Uncertainty |
| Europe · Stability, Growth or Stagnation? |
| Hospitality Intelligence · The New Architecture of Global Travel Distribution |
| If We Cannot Compete on Price · What Is Our Next Move? |
| The Turkish Traveller · Balancing Force or New Playmaker? |
| Regional Competition · New Investments, New Markets and Regional Partnerships in Tourism |
Hosted buyer · One-to-one B2B with qualified buyers
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20,000+ ? 2,500+
applications · approved hosted buyers
Only one in every eight applications was approved. Exhibitors sit down with tour operators, DMCs and distribution channels that hold purchasing and contracting authority. |
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€54 billion
annual trade volume of the leading agencies attending
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240,000+
bed capacity of the exhibiting hotels
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20,000+
B2B appointments held each year
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