AFRICA TRAVEL WEEK ORGANIZERS PROVIDE UPDATES FOR CAPE TOWN EVENTS
(Posted 14th February 2014)
Africa Travel Week event organizers Thebe Reed Exhibitions in conjunction with Reed Travel Exhibitions have just announced further details of the Hosted Buyer Programme for the inaugural Africa Travel Week, taking place at the Cape Town International Convention Centre (CTICC) from 28th of April to 03rd of May. The week comprises three co-located shows – International Luxury Travel Market (ILTM) Africa; Incentives, Business Travel & Meetings (IBTM) Africa and World Travel Market (WTM) Africa.
The Hosted Buyer Programme is exclusive to all three Africa Travel Week events, creating tailored opportunities for exhibitors to meet with top-level buyers in focused, one-on-one appointments. These VIP buyers are qualified to attend WTM Africa, IBTM Africa and ILTM Africa via a specially designed accreditation system.
WTM Africa’s world-renowned Hosted Buyer Programme offers a unique opportunity for 300 senior level travel industry buyers with direct purchasing power to attend WTM Africa as VIPs, including complimentary accommodation, transfers and a contribution towards flight costs. The Hosted Buyer Programme allows buyers to select appointments with exhibitors prior to the show to enable them to maximize their time at WTM Africa and engage in as many business discussions as possible during the two days of the event.
WTM Africa Hosted Buyer Manager Paulina Lund said in a media release: ‘We currently have buyers confirmed from 23 different countries including Argentina, Australia, Belgium, Brazil, Bulgaria, Canada, France, Germany and United Arab Emirates’. The dedicated Hosted Buyer Team employs a highly targeted buyer recruitment campaign and applies a strict qualification process, ensuring that the right business contacts are brought to WTM Africa’s exhibitors.
‘WTM Africa is great for us as it gathers the whole African market under one umbrella. We are looking to meet suppliers for updates and investigate new opportunities’ was the comment attributed to Klas Wallin, Sales Manager, Escape Safaris, Sweden.
Katarina Shepherd, the Marketing Manager for WTM Africa added: ‘We look forward to welcoming hosted buyers who would like to attend WTM Africa on 2 and 3 May. In addition to many interesting and innovative products on display on the show floor, we have an exciting event programme that will offer great learning and networking opportunities’.
IBTM Africa will host 50 international top level MICE planners, guaranteed by the Hosted Buyer Programme. They are handpicked from the UK, Europe, North America, South America, Middle East and Asia Pacific, personally invited and verified against strict qualification criteria . All Hosted Buyers will have proven inbound business to place and will be qualified based on budget, type and number of events and decision making ability.IBTM Hosted Buyers commit to conduct a minimum of 36 appointments over two days with exhibitors of their choice and exhibitors are also able to request appointments with the Hosted Buyers they would like to meet.
ILTM Africa offers up to 57 pre-scheduled appointments, 15 more than any other luxury travel event in Africa. Exhibitors at ILTM Africa 2013 saw a return of 12 times their investment: – the event is 36% more cost effective than any other luxury travel event in Africa.
ILTM Africa’s strict qualification criterion ensures that only the best of international luxury buyers with a particular specialism in Africa are invited to the event.
To apply to be a Hosted Buyer please visit:
WTM Africa – Polly.Magraw
IBTM Africa – Shinu.Pillai
ILTM Africa – David.Paterson
For further information about each of the Africa Travel Week events, please visit www.africatravelweek.com
One Response
Thanks for updating me about the “CAPE TOWN EVENTS”. Great work!!