ATLF 2023 – Africa Connects in Namibia!


(Posted 11th November 2022)


Africa Tourism Partners in collaboration with the UNWTO, BDO and the Government of the Republic of Botswana through the Botswana Tourism Organisation (BTO) would like to express our gratitude to all delegates, partners and sponsors for their participation, engagements and collaboration at the 5th edition of the Africa Tourism Leadership Forum (ATLF) and Awards.

ATLF 2022 held in Gaborone, Botswana was attended by over 650 physical delegates and over 1000 virtual delegates on Zoom and digital media platforms over the three days. Themed, “Igniting Intra-Africa tourism through inclusive intra-Africa trade, partnerships and Investments”, ATLF 2022 provided a myriad of learning and discussion platforms, across, tourism investment, MICE, Travel Tech, intra-Africa travel and Marketing.


H.E Dr. Mokgweetsi E. K. Masisi President of the Republic of Botswana addresses the 5th Africa Tourism Leadership Forum official opening.

The 5th Africa Tourism Leadership Forum challenges us to rethink tourism and devise strategies to build resilience considering that the UNWTOs’ theme for this years tourism day is ‘Rethinking Tourism’. This forum will play a key role in our quest to educate and promote the unique natural beauty and history that defines us a people, countries and globally distinct continent, working together, forging partnerships and collaborations is key to building sustainable tourism economies” – H.E Dr. Mokgweetsi E. K. Masisi President of the Republic of Botswana

Click To View The 2022 ATLF and Awards Gallery


Among the key outcomes of ATLF 2022 was the establishment of Pan-Africa Private Sector apex platform. 41 African Countries that were represented have confirmed their participation while the East Africa Tourism Platform (EATP), Rwanda and ICASA Secretariat, Ghana, have offered to serve as the secretariat for the proposed collaborative platform. The agreed mandate of this collaborative Africa Tourism Platform is to market Africa as a single destination, advocate for ease of connectivity and visa facilitation. Another key outcome was the commitment from several African countries to mainstream the role of MICE (Meetings, Incentives, Conferences and Events), digitalization, youth and women inclusivity.

In line with the above, we wish to thank you for attending the 5th Africa Tourism Leadership Forum and Awards 2022.

Your participation and contribution added value to all participants.
5th ATLF 2022 – FACT SHEET
  • 824 delegates attended the Forum over the three days , 312 international delegates and 521 delegates from the host country Botswana.
  • 1107 delegates streamed the Forum virtually.
  • 62 Countries were represented by both physical and virtual delegates. Represented countries include but are not limited to Botswana, South Africa, Cameroon, Gambia, Germany, Lesotho, United Arab Emirates, United Kingdom, Ghana, Turkey, and Zimbabwe.
  • 41 African countries were represented by physical delegates at the Private Sector Closed Session Round Table
  • A total of 73 speakers participated at this years Forum
  • More than 40 hosted buyers, tour operators and travel agents were present
  • A record breaking total of 180 award nominations were submitted
  • 28 Awards were received
Save the date for the Africa Youth in Tourism Innovation Summit & Challenge, 31 May – 2 June 2023 in Namibia. For more information, kindly contact Rejoice Chishamba at Tel: +27 11 318 1741 / +27 81 303 7030. We thank you for your unwavering support.



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