Brussels Airlines supports the 2016 Kampala Adventure Cycling event


(Posted 12th July 2016)

Brussels Airlines has a long tradition of supporting cycling events in Uganda and in fact across Africa.
Last year did the airline sponsor two mountain bike outings which proved very successful and put the spotlight on another market niche Uganda’s tourism operators can promote.
In 2013 in fact did the Brussels Airlines CEO together with a number of fellow business leaders from Belgium come to Uganda to participate in a cycling tour across the country after two years earlier launching the concept with a cycling tour across neighbouring Rwanda.

Earlier this year was the event held in Senegal and Gambia again with the participation of top executives showing their support to Africa, especially after the devastating Ebola outbreak two years ago and 150.000 Euros raised for specific charitable causes. (
We have a strong connection to Africa, it holds a special place in our hearts. That is why we have never discontinued our flights to the Ebola stricken countries and why we have started the “Africa Is Not Ebola” awareness campaign, through which we want to make the world see that this fantastic continent has so much to offer both economically as well as in terms of tourism. Bike For Africa was created as a teambuilding to actually discover Africa from another point of view and to support local projects‘ said Bernard Gustin, CEO of Brussels Airlines who himself participates in every such event and has been instrumental to bring fellow CEO’s along to cycle in Africa and for Africa.

For the upcoming Kampala Adventure Cycling event, due to be held on the 14th of August, has Brussels Airlines once again shown their steadfast support for Uganda’s tourism industry by pledging a return ticket to Europe, very likely in their new Premium Economy Class which is now available on all flights to Entebbe and Kigali, to boost interest in the event and raise the number of participants.
Last year’s inaugural cycling event saw 280 local and 40 foreign cyclists participate in the 15 and 25 kilometre races, a number which is expected to significantly rise this year.

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