REUNION BRINGS SOME OF EUROPE’S TOP MEDIA HOUSES TO COVER MEGAVALANCHE
(Posted 22nd November 2014)
This year Reunion Island welcomes the twentieth edition of the Mégavalanche, which became the ultimate downhill race for the mountainbike champions. With nearly 500 kilometres of mountain bike trails across the island, which provide that quintessential sense of adventure, biking opens up the interior of the rather more the unknown part of Reunion. IRT, short for Ile de la Reunion Tourisme, has taken the opportunity to support the adventure tourism industry by inviting four renowned European journalists to cover the competition for their media houses..
Mégavalanche will be publicized on the French channel TF1, France Ô, Canal + Group, Team 21, Infosport and Mountain TV while the English monthly print magazine Dirt(560,000 copies per month) also will publish updates, interviews and stories from the event. MTB Rider Magazine , the leading media in Germany about everything to do with mountain biking will provide eight illustrated pages from the races in Reunion.
The twentieth edition of the Mégavalanche features a majority of French participants but also others from Spain, Andorra, Italy, Monaco and Switzerland, not to mention the Reunion itself.
This year, the organizers (UCC) encourage drivers to enroll in ATV racing by offering a dream holiday in the Indian Ocean, through the package Ride to the Sun, Escape the Winter. Vacations are on offer from € 1,309 per person, which price includes flights and accommodation in Reunion, valid between November 22 and December 01st.
For more details click on www.reunion.fr or www.megavalanche.com
