Houston Marketing’s Spotlight Workshops promote inter African travel

With over 75.000 South Africans travelling to East Africa every year on business and on holiday South Africa has become one of the most potent African market places for inbound operators in Kenya, Uganda, Tanzania and Rwanda. As a result of personal experiences of visiting Eastern Africa, there is now a growing demand for corporate MICE events to be held in these places, often only 4 hours flight away from Johannesburg and as such within easy reach, considering the multiple daily frequencies of airlines like Kenya Airways, South African Airways and RwandAir between the respective countries.
East African tourism companies can target this lucrative market by participating in Derek Houstons Spotlight on Africa workshops in Cape Town and Sandton from October 02-04 where this crucial market segment can be met in direct B2B contacts or on a broader basis.
180 South African travel agents, tour operators, conference organisers and incentive travel companies are expected to attend the three workshop sessions. A feature of the Spotlight Workshops is the attendance by many inbound operators who organise Pan African itineraries on behalf of their foreign, often Asian or Eastern European based wholesalers.
The planned programme for this series of meetings in Cape Town and Gauteng has been given as: Tuesday October 02 Cape Town morning workshop. Wednesday 03 October Johannesburg morning workshop. Thursday 04 October Sandton morning workshop. Potential exhibitors can choose to do all three sessions or just the two sessions in Johannesburg / Sandton which might in particular suit Kenyan exhibitors who are attending the Magical Kenya Expo the weekend before.
18 companies representing ten African countries have already booked tables and there are still a few tables available. East African companies who have booked tables include Destination Connect Kenya, HTT Holidays & Incentives,, Paradise Beach Hotel Zanzibar, Kaskazi Beach Hotel Kenya, Doubletree by Hilton Zanzibar & Tanzania, Nairobi Upper Hill Hotel and City Lodge Hotel Group will be showcasing there recent addition to their portfolio of The Fairview Hotel Nairobi.
Given the large numbers of South Africans visiting Rwanda and Uganda and the increase in the number of flights, Derek is keen to encourage Ugandan and Rwandan operators/hotels to participate in the event.
More Information is available from Derek via email to derek or by checking out his website at www.houstonmarketing.co.za

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