AMADEUS LAUNCHES NEW ‘INTELLIGENT’ TOOLS FOR TRAVEL TRADE IN EAST AFRICA
(Posted 02nd July 2015)
The ‘Agency Insight Suite’ is Amadeus’ latest tool available to travel agents in Africa, to stay at the cutting edge of technologies and make use of new, cloud based innovations aimed to provide accurate information for decision makers.
Ahead of the formal launch today did Amadeus describe their latest addition to their already impressive range of service options as: ‘giving travel agents unique market insight into traveller searches and bookings, to inform business strategies and benchmark their position against competitors. The Amadeus Travel Intelligence Engine, a cloud-based and scalable platform born in the age of Big Data and purposely built for the industry, is at the core of this offer, bringing total flexibility and speed with no data limit’.
Amadeus Agency Insight is a business intelligence suite of products and services developed by the Amadeus Travel Intelligence unit to help travel agencies, both online and offline, leverage Big Data technologies by transforming market and traveller data into unique and actionable insights around, for example, new routes and markets to address, travellers’ search behaviour, and performance against competitors.
The global launch of the first two modules in the Agency Insight suite includes Search Analysis and Booking Analysis.
Search Analysis gives agencies instant insight into their customers’ travel intentions by analysing search data. This allows agencies to identify the most popular destinations, travel dates, and trip duration, in turn helping them tailor offers based on expected demand.
Booking Analysis enables agencies to benchmark their market position and evaluate the competition, and also reveals trends on growing routes and airlines, which are invaluable insights when planning entry into new markets. Agencies can use the data to enhance sales monitoring, inform marketing strategies and improve supplier management.
At the core of Amadeus Travel Intelligence offer is the Amadeus Travel Intelligence Engine, a new generation cloud-based Big Data platform uniquely built by Amadeus for the travel industry to enable travel agencies, airlines and other travel players make better business and operational decisions based on unlimited data-processing capabilities.
Unlike traditional business intelligence providers, the Amadeus Travel Intelligence Engine has been born in the age of Big Data, bringing total flexibility and speed. This also means that the Engine has no predefined architecture and can operate in various environments, including integration with traditional business intelligence set-ups. Data can be gathered and analysed across the entire travel cycle (from inspiration, search, booking, in trip and post trip) putting the traveller at the centre of the eco-system and enabling greater personalisation as well as merchandising opportunities.
Mr. Pascal Clement, Head of Travel Intelligence at Amadeus was quoted to have said: ‘In today’s business, knowledge is power. Understanding how travellers search and book for travel is vital for travel players. Search Analysis and Booking Analysis will empower travel agents to leverage data and target the right travellers at the right time. From a business perspective, this also helps travel agents increase their value to their partners. Innovative insights emerge from the vast array of data that can be handled by our Travel Intelligence Engine, without which customers can only see part of the picture’.
The Amadeus Travel Intelligence business unit was established to capitalise on Amadeus’ 25 years of experience dealing with travel data and high performance technology, and to extract value for Amadeus customers from the one billion transactions Amadeus processes each day. The business unit looks to connect travel processes and leverage Big Data technologies to help travel players differentiate themselves within the market and enhance the traveller experience. Amadeus Travel Intelligence customers include travel agencies, airlines, corporations, and Destination Marketing Offices (DMOs). The Unit also addresses all the other key business segments of the travel industry.
Furthermore, as part of the Amadeus Agency Insight portfolio and designed specifically to meet the needs of travel agents in Sub-Saharan Africa, Amadeus has launched a Productivity Tracker, a regional module to help customers boost and measure their business activity. Productivity Tracker provides travel agents with an easy way to monitor, manage and optimise their own performance. Through a 24/7 live data feed based on Amadeus booking data, travel agents are able to analyse their own operations in real time, gain valuable insights and improve productivity. Currently Productivity Tracker is only available in Sub-Saharan Africa and is already being successfully deployed by over 20 travel agencies with more expected to sign up in coming days and weeks.