KTN TO LAUNCH TRAVEL DIARY SERIES TO PROMOTE DOMESTIC TOURISM
Kenyas premier private television channel KTN has signed on to a Standard Group sponsored deal to air regular features promoting Kenyas tourism attractions across the country, including some of the lesser known gems which get little exposure so far.
On the occasion did Najib Balala, Minister of Tourism in the Kenya government, announce his ministrys plans to have 3 million foreign tourists visit the country by 2015 while at the same time aiming at increasing domestic tourism numbers threefold to 1.5 million, up from the current 500.000 Kenyans spending a holiday in their own country. The tourism sector is a cornerstone in the economic development of the country and depends heavily on foreign exchange earnings from the industry, which last year came second only to tea but is expected to resume top position in 2011, as a new arrival and revenue record is shaping up.
Meanwhile has a Twitter campaign unfolded in Kenya, hashtagged #TembeaKenya where Kenyans travel Kenya and tweet their experiences as they criss cross the country, with more detailed accounts of their individual experiences then being published in personal blogs, pictures and all of course, retweeted widely by @Magicalkenya which is the Kenya Tourism Boards twitter address and @kwskenya which is the KWA official twitter address, in support of domestic travel initiatives. One of those blogs which caught this correspondents eye is Ahenda Anjichis blog: http://www.kamakipepeo.wordpress.com where she tells the story of her safari experiences. Well done and watch out for copycats.