#Kenya Tourism News Updates


(Posted 10th June 2023)



Traditional Beach Destinations Re- Emerging Globally  

The WTTC Consumer Trends Report 2023 indicates a resurgence in the love for traditional beach destinations. Sales of sun and sea packages rose 75% to nearly US$ 69 billion in 2022, with beach holidays accounting for 35% of global packages – the same share as in 2019.

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Market Focus :What Chinese visitor is keen on

Safety, Food, Landmarks and Local Experiences are reasons for a Chinese to travel to a destination
A survey respondents in the Chinese Traveler Sentiment Report – April 2023 said they prioritize trying local food and visiting landmarks (56%), and experiencing local life (52%) as their top reasons for traveling abroad.
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New Events

Newly crowned King Charles III to visit Kenya

King Charles III is set to visit Kenya later this year in what will be his first official trip to the country since his coronation at Westminster Abbey in London two weeks ago. According to various British media sources, the King’s trip will be part of the Crown’s efforts to strengthen ties with Commonwealth nations around the world.

In addition, this will be King Charles’ fifth trip to Kenya, having visited on four previous occasions (1971,1977,1978,1987). The trip is likely to evoke memories of the king’s mother, the late Queen Elizabeth, who became queen while in Kenya at the age of 25 after her father, King George VI died in February 1952.

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Kenya gears up for third edition of World Rally Championship (WRC)

Preparations are in top gear as Kenya prepares to host the third edition of the World Rally Championship (WRC) Safari Rally from 22-25 June 2023.

This year’s edition will be special as it will mark 70 years since the WRC was first launched in the country.

The motor sport is part of an internationally renowned championship circuit that covers several countries across Europe and Africa. The tournament was first held in 2021 after a 19-year hiatus with the event providing a boost to tourism business in the Naivasha and Nakuru region of Kenya.

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