| Greetings members and partners,
As we approach the end of the year, we appreciate your immense support this year.
This year the association was able to
Assist members in getting their licenses and compliance certificates.
Work with the Tourism Regulatory Authority to validate standards set for niche tourism markets.
We increased our social media marketing efforts for member campaigns, projects, and programs on our social media platforms.
We recently launched the LTA newsletter "Kwetu Laikipia," which will be released every month to focus on member stories, member CSR initiatives, and running promotions.
We also provided our LTA members with a pool for skilled labours and linked those skilled in tourism and willing to work in the industry with willing employers.
We were able to enroll 370 individuals in our landscape who were affected by the Covid pandemic, either through loss of income or a loss of their jobs. These individuals will each receive Ksh 12,000 in equal 3-4-month instalments.
Lastly, the LTA made a presentation representing Laikipia’s tourism offerings in Nyali, which initiated meaningful discussions on.
- How can we ensure direct flights to Nanyuki from Mombasa.
- Formation of additional/sub-organizations helps the Laikipia Tourism Association achieve its mandate.
- How to make pricing inclusive and to accommodate the local market.
- Lastly, the stakeholders suggested that we plan an exchange trip by Mombasa tour operators to Nanyuki
According to the Kenya Tourism Board’s assessment of our tourism performance this year, the country recorded a 40.8% growth in tourism numbers with 663,036 visitors (January-October, 2021) compared to the same period last year of 470,971 arrivals.
The highest arrivals into Kenya with 108,072 visitors were from the US, contributing 16.3% of the total arrivals, Uganda was 2nd with 59,979 (9.0%), Tanzania third with 58,946 (8.9%).
From Europe, the UK market in the 4th position led with 34,121 (5.1). Others in the order of arrivals were; India with 31,644 (4.8%) and China with 27,494 (4.1%).
Holidays were the leading reason for entry, with 34.1% of the arrivals at 226,168, visiting friends and relatives at 194,342 (29.3%), Business and MICE at 178,779 (27.0%).
With the gradual lifting of travel restrictions, increasing vaccine doses and vaccinations in the country, we remain optimistic that 2022 will be an excellent year for the sector.
We will continue serving you over the next few days should you want to make payments for membership renewal, share promotional material on the association’s social platforms, and answer any arising issues or concerns.
We wish you and your loved ones a Merry Christmas and Prosperous 2022.
With my best regards,
John Kiongo
Executive Secretary |
