Madagascar successfully stages fourth ITM


(Posted 31st May 2015)

Each of the Vanilla Island Organization members has at least one key event or festival, which is turned into a Vanilla Island event on the annual calendar, supported by all other members.

For Madagascar it is the ITM, the International Tourism Fair Madagascar, which ended yesterday evening on a high note, acknowledged to have been the most successful todate. Dedicated to sustainable tourism did the trade show’s symposium also give visitors the opportunity to sit in lectures dedicated to the topic of tourism labels as well as, among many other themes, the need to raise standards and professionalism in the small accommodation category and of course inter island air connectivity, crucial to make the Vanilla Island concept work and fulfill its potential.

The full range of presentations and trade show exhibitors and participants can be accessed via the respective web links by clicking on:

The fourth edition was again attended by the Vanilla Islands Organization CEO Mr. Pascal Viroleau, fellow Vanilla Island’s tourism boards, among them IRT, Ile de la Reunion Tourisme, the Seychelles Tourism Board, Mayotte Tourism, Comoros Tourism and the Mauritius Tourism Promotion Authority. Also present were a large number of private sector exhibitors keen to promote their properties and services and inter island travel now that several airlines have put special fares and air-passes in place, including Air Austral. Also present were Madagascar’s’ regional tourism offices, tour and travel operators associations and many more.

Madagascar has been holding the rotating presidency of the Vanilla Islands and this office will now go for the next twelve months, effective 01st of June, to the Mauritius Minister of Tourism, who is also the country’s Deputy Prime Minister Mr. Duval.

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