#MagicalKenya publishes new destination updates


(Posted 28th February 2023)



Destination Updates
ITB Berlin 2023


ITB 2023 is scheduled to take place from 7th to 9th March 2023 in Berlin, Germany. The exhibition is one of the world’s largest tourism trade fair bringing together suppliers at different levels; tour operators, travel agents, media, online suppliers, destinations, airlines, hotels, DMCs, car rental etc. and enjoys worldwide media recognition with over 5,000 international and national journalists attending.

Kenya Tourism Board under the Magical Kenya brand will be participating at the show alongside 45 Kenyan travel trade partners. They will be located at Berlin Expo – City Centre, Hall 21 A, stand number 117.

Market Intelligence 
According to the latest Euromonitor report, the cost of living and the environmental crisis are changing consumer trends and behaviors.

The report notes that the below factors will define global consumer trends in 2023:

·       Consumers are spending responsibly but emotionally

·       Digitization in purchasing processes

·       Female equality demands

·       Disruptive Gen Z

Global Consumer Trends 2023

Magical Kenya

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#MagicalKenya #RediscoverTheMagic #Youdeserveaholiday #LiveTheMagic #SafeTravels

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