E-TOURISM FRONTIERS RETURNS TO NAIROBI FOR 2 DAY SEMINAR
(Posted 08th May 2014)
Kenya’s social media guru Damian Cook will bring his hugely successful e-Tourism Frontiers workshop back to Nairobi this June, when on the 09th and 10th the fourth edition of the ‘e-Tourism East Africa Conference’ will take place at the Nairobi InterContinental Hotel.
Sponsored by the Kenya Tourism Board and the InterContinental Hotel will this year’s edition for the first time feature a representative from Facebook, while TripAdvisor, Expedia and Instagram, among many others, will be presenting during the two day event.
According to Damian will this year’s event strongly focus on the use of social media to leverage online bookings. Damian emphasized the importance of online tourism when he said: ‘With over 59% of travel now being researched, booked and bought online and with online tourism sales set to double to over US $400 billion by the end of the year, it is critical that tourism players in the sector make better use of the internet and social media to market and manage their destinations and businesses. With figures like these, it is clear that online is now the arena of choice for travel sales, but we need to look at how we can also use technology to build growth in challenging markets and make our industry more sustainable. Facebook, Twitter and YouTube are vital tools when researching travel. However only a small number of East African Tourism companies are really accessing and using these tools to their full potential. The conference will include training sessions designed to show them how to do this’.
Karl Hala, General Manager of the InterContinental Hotel Nairobi and Director of Operations for Africa for the Intercontinental Hotel Group, added his own voice when he said: ‘Online bookings are increasing and we want to keep abreast of the trends. We are delighted to be hosting this year’s E-Tourism East Africa Conference which will give our local tourism sector much needed information and insight from international online travel experts’.
Bookings for the workshop, now just over a month away, can be made via online registration and the full details and registration just needs a click right à here.
See you in Nairobi at the Hotel InterContinental as this is definitely an event not to be missed.
