The Evolution of Online Travel

Technology is changing travel and tourism trends in Africa. As mobile and internet penetration rapidly increase, the African travel and hospitality industry is catching up with today’s digital consumer. How can companies and countries take advantage of the rise in online booking and mobile payments as well as the growing use of digital resources in planning, experiencing and reflecting on travel?

ATA will convene an expert panel to discuss ‘The Evolution of Online Travel’, as well as the investment opportunities in the digital economy of Africa’s travel and tourism industry.

Panelists:
Samuel Adeleke, Business Development Manager, Afro Tourism
Akua Gyekye, Public Policy Manager, Africa, Facebook
Ross Kata, Area Manager, Southern Africa, Expedia
Cyrus Onyiego, Kenya Country Manager, Jumia Travel
Marek Zmys?owski, CEO and Founder, HotelOga