REUNION TOURISM CONTINUES TO WORK KEY EUROPEAN MARKETS
(Posted 15th April 2014)
Vanilla Island member Reunion continues a market offensive in key European markets with the aim to capture a greater share of travelers coming to the French Indian Ocean island, which is located between Madagascar and Mauritius.
Working hand in hand with two tour operators, ‘Wonderful’ and ‘Sudedito’ which are operating mainly in the South of France, is IRT, the island’s tourism board, launching new commercial displays on busses, bus shelters and the Metro in Paris, covering such cities like Marseille, Lyon, Toulouse, Bordeaux and Nantes for starters. Also targeted are the social media and internet based marketing with a range of new messages which stand out and surely make heads turn, giving Reunion a new brand recognition as a premier holiday destination.
This new marketing concept has been designed to get travelers attention and have them book a trip to Reunion to experience a journey of emotions and to discover an authentic and unspoilt island, part of which has been recognized as a World Heritage Site by UNESCO.
‘We chose to differentiate ourselves to set Reunion apart from other long-haul travel destinations like Mauritius and other islands of the Caribbean and the Indian Ocean, while generating consumer interest and have them remember the concept’ said Pascal Hébrard, founder of the Wonderful agency. ‘This is why we entered into a deal with the IRT, producing and launching an exciting new campaign. Reunion is a destination for active living and it is also what we wanted to highlight’.
The visual campaign is based on three main themes, relaxing, active hiking and water sports and depicts the Ile de la Reunion as a unique destination of rugged landscapes in the interior and fabulous white and black beaches along the Indian Ocean shore lines. Also targeted will be the French speaking parts of Belgium and of Switzerland.
