RwandAir gears up to intercontinental operations with launch of new loyalty card features

RWANDAIR LAUNCHES ‘GLOBAL TRAVEL WALLET

(Posted 26th November 2015)

Prior to going intercontinental in 10 months’ time, when Rwanda’s national airline will take delivery of their first ever wide body aircraft, an Airbus A330-200, has the airline now launched a value added element to its frequent flyer card, allowing their passengers to use this latest innovation to have peace of mind when travelling to China, India and Europe next year and having to settle bills on the move. The first Airbus is due to arrive in September 2016, allowing for the launch of China and India operations while a second, an A330-300 variant, is then due for delivery in December 2016 at which stage RwandAir intends to launch flights to Europe.

RwandAir DreamMiles Loyalty Program last weekend presented a reloadable Visa Prepaid Card Feature to its membership cards to facilitate Payments and Currency Exchange on the Go!

The new RwandAir DreamMiles VISA GlobalTravelWallet card is recommended item to have for anyone coming into Rwanda or travelling out of Rwanda on RwandAir. Passengers can join by enrolling in-flight, in-store or online and once the card is issued, ones’ travel experience changes forever! This product demonstrates RwandAir’s commitment to rewarding its loyal customers and its willingness to reach out to the wider community but also to constant innovation, bringing the latest technological advances to their passengers.

RwandAir DreamMiles and Card Programs International (CPI), a card programme management and payment product innovation company, have partnered with Visa and Ecobank, the leading Pan African Bank, to launch the new RwandAir

DreamMiles VISA GlobalTravelWallet™ card. The card includes a reloadable prepaid Visa account feature that lets travellers earn DreamMiles as they shop at Visa merchants worldwide – a first of its kind in Sub-Saharan Africa.

RwandAir DreamMiles members in Rwanda will begin receiving their new DreamMiles card with GlobalTravelWallet™ in Q4, 2015.

The roll-out of cards to RwandAir DreamMiles members in other countries will take place shortly after, a member of the RwandAir team revealed to this correspondent.

RwandAir DreamMiles members already enjoy a wide range of benefits such as reward miles on every flight, lounge access, extra baggage allowance, guaranteed seating options, priority check-in and boarding, and more. Members additionally can now enjoy items from specially selected merchants online, book hotels at reduced prices, and enjoy customer service from whichever time zone you may travel to via www.globaltravelwallet.com.

Cardholders will also start to earn and redeem miles with RwandAir partner airlines, and non-airline partners in

the near future. The new GlobalTravelWallet™ feature adds payment functionality and other member benefits to the RwandAir DreamMiles VISA GlobalTravelWallet™ card. This includes the revolutionary miles to money functionality allowing cardholders to convert their miles to cash using the new UniversalRedemption™ capability from CPI, as well as bonus miles for RwandAir ticket purchases and everyday purchases. This is a first for Africa and again is it Rwanda at the forefront.

Come 2016, RwandAir DreamMiles members will be able to download the GlobalTravelWallet™ mobile application, available for iOS and Android users. Through the app, users can then access their account balance again a first in loyalty prepaid payments in Sub-Saharan Africa. Transaction history, transfer money to other DreamMiles members with an activated GlobalTravelWallet™ account, review where to load options, and report a card lost or stolen can all be done via the new app through a secure transaction system.

Jean Paul Nyirubutama, the Deputy CEO and Chief Operations Officer of RwandAir said when revealing the new product range: ‘The new RwandAir Dream Miles loyalty program provides features and benefits that enhance the value to its members. The new innovative RwandAir DreamMiles VISA GlobalTravelWallet™ card combines the functionality of a reloadable payment card with the benefits of DreamMiles membership in a single piece of plastic, a first in loyalty and travel prepaid payments in Sub-Saharan Africa’.

RwandAir DreamMiles partnered with CPI to develop the product and handle management of the program, utilizing

CPI’s proprietary prepaid currency platform and global experience pioneering similar products.

When we partnered with RwandAir, we were confident that we were working with a partner whose mantra is to deliver world class service to its customers, an ethos we firmly believe in and standby’ said Segun Oni, Chief Executive Officer, Card Programs International before adding: ‘We have an alignment on the values of meeting our customers’ needs’.

The new RwandAir DreamMiles VISA GlobalTravelWallet™ card is issued in collaboration with Ecobank. Mareme Ndiaye, Managing Director of Ecobank Rwanda added his own take when he said: ‘This is a highly innovative product and the first of its kind in the region. Ecobank is proud to assist RwandAir in developing a multi-functional card, which vividly demonstrates Ecobank’s ground-breaking product development capabilities’.

To learn more about the new RwandAir DreamMiles VISA GlobalTravelWallet™ program, complete list of features and benefits, including terms and conditions, please visit: www.rwandair.com or www.globaltravelwallet.com/rwanda