SADC joins African Tourism Partners and other global institutions at #ATLF2023 in #Gaborone


(Posted 21st September 2023)



SADC Executive Secretary, H.E. Elias M. Magosi will join Pan-African and global Thought-Leaders who will speak at the 6 th Africa Tourism Leadership Forum and Awards. Scheduled to take place from 04th to 06th of October 2023, in Gaborone, Botswana, the Forum will be preceded by entrepreneurship
Masterclass and Business-to-Business meetings on the 03rd of October.

Regional economic integration remains a strategic priority of SADC in its efforts to contribute
to sustainable growth and development, thereby alleviate and eventually eradicate poverty in
all the SADC Member States (MS). Therefore, the theme of the forum, “Igniting Intra-Africa
tourism, through inclusive intra-Africa trade, partnerships and Investments”, is relevant to the SADC, and resonates well with the Regional Indicative Strategic Development Plan (RISDP)
2020-2030 that aims to market the SADC region as a single tourism destination.

Policymakers, industry representatives, professionals, travel trade, media, academics and youth
organisations from over forty-two (42) countries will be presented at this year’s Forum to connect,
dialogue, share knowledge and trade. Among these countries are Cape Verde, Cote d’Ivoire,
Gambia, Ghana, Nigeria, Senegal, Djibouti, Ethiopia, Kenya, Tanzania, Rwanda, Uganda,
Madagascar, Mauritius, Seychelles, Egypt, Morocco and Tunisia. Similar to the 2022 Forum, a
total of over 600 delegates have registered to participate and leverage this platform for market
access development.

To reinforce the significance of travel, tourism and hospitality entrepreneurship, Africa Tourism
Partners and Botswana Tourism Organisation and the University of South Africa (UNISA) will
jointly deliver the Tourism Entrepreneurship Masterclass and a bespoke Women in Tourism
Entrepreneurship programme as well.

Limited space is available for physical attendance, one-on-one B2B session, desk-top exhibition
and destinations showcase.

To register for participation in any of these, kindly visit or contact the Registration Hotline on +27 (0)81 303 7030 or email

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