Now in its fifth year, the African Business Awards is the key annual event for the African Business World and is the most sought after award by Africa’s leading companies and entrepreneurs. Organized by the African Business Magazine (ABM) and the Commonwealth Business Council (CBC), the African Business Awards has become a platform to celebrate excellence and best practices in African business and recognizes organizations that have driven Africa’s rapidly transforming economy. On this note it is with a great sense of pride that Kenyan based Serena Hotels was recognized for making outstanding contribution to the development of the African continent, the economic aspirations of its citizens, the transformation of Africas image in international markets by branding the six destinations that it has presence in as an attractive tourism and business destination and for providing the highest standards of service and product, whilst operating in a sensitive manner towards monitoring the interests of the local population including their traditions, culture and future development.
Serena Hotels has spread wings from Kenya, where the group started operations in the 1970s to Tanzania in the mid 1990s, Uganda in 2004, before then also moving to Rwanda and Mozambique where a String of Pearls in their collection of resorts, city hotels and safari properties has catapulted them into the top bracket of hospitality providers in terms of location, architectural designs, food and service, second to none wherever they are.
Mahmoud JanMohamed, the hotel groups Managing Director, when accepting the award in London, was quoted in a Serena Hotels media release availed to this correspondent last evening as having said: as market leaders, awards such as being the Best Hospitality, Travel and Tourism Company in Africa inspires the company as we believe that profitability and development are two notions that can serve each other. The company continues to work on supporting the growing tourism industry in Eastern Africa by seeking investment opportunities and validates its belief that with the changing nature of guest expectations it is the quality of service and product that will continue to determine the destination choices which clients make.
Way to go Serena and congratulations for not just receiving this outstanding reward but also for putting East Africa once again on the map as a hub for tourism and a place where quality hospitality is engrained in the fabric of doing business.