Seychelles Tourism Board at Labriz Hilton Silhouette to develop new marketing strategy


All key marketing and sales personnel of the Seychelles Tourism Board have gathered at the Labriz Hilton Silhouette Resort and Spa for a 3 day retreat, aimed to review the market performance vis a vis the current marketing strategy in place and define new targets and objectives for the next year and beyond.

2012 is likely to bring about a new arrival record, for the first time ever catapulting overall visitor arrivals across the threshold of 200.000 and while the Seychelles have enjoyed a period of sustained growth in numbers over the past 4 years, inspite of the difficult market conditions in the European core markets, and the loss of nonstop flights from Europe to Mahe, maintaining this trend for 2013 and beyond will be the main focus of the meeting.

It is understood from usually well informed sources that in particular the emerging markets of Asia, and in particular China, will feature high on the agenda, ahead of the launch of one stop flights by Air Seychelles to Hong Kong, due to be launched in early 2013 and routing via the Etihad hub of Abu Dhabi.

The ‘raw’ draft will be presented to the country’s tourism stakeholders on Thursday this week, 13th of December to get feedback and input from the private sector and other interested parties, before a final draft will then be presented to the Ministry of Tourism and Culture for submission to cabinet early next year.

The meeting at the Labriz Hilton Silhouette Resort was opened by the Minister for Tourism and Culture Alain St. Ange and co-chaired by STB’s CEO Mrs. Elsia Grandcourt.

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