Smart Destinations – another major UNWTO initiative

15 FEBRUARY 2017: R&D Pre-Conference and academic discussion

16 FEBRUARY 2017:

High-level Debate: Ministers of Tourism from all over the world will discuss how to build a ‘Smart Destination’

First Parallel Roundtables

1. The system of intelligence tourist: efficiency by knowledge
2. Destinations facing up the challenge of accessibility
3. The culture of innovation
4. Environmental sustainability as a model for change

Second Parallel Roundtables

1. The new digital traveler
2. Digital Accessibility
3. Destinations facing up the challenge of the innovation
4. Big Data and Business Intelligence: WATSON faces up the challenge of tourism – IBM

Third Parallel Roundtables

1. The challenge of connectivity and the Internet of things – CISCO
2. Managing the impact of tourism on the local population
3. New companies, new models
4. The management of the cultural heritage as a tourism value

17 FEBRUARY 2017

Fourth Parallel Roundtables

1. The challenge of multimodality
2. The role of entrepreneurs: new visions, new opportunities
3. Tourism as the backbone of the territory and economic development lever
4. Circular economy, renewable energy and energy efficiency: keys to sustainable tourism

FURTHER INFORMATION: http://www.smartdestinationsworldconference.org