(Posted 01st July 2026)
OVERVIEW
Communication today is no longer just about publicity, newsletters, media relations, or social
media management. Organizations increasingly require communication leaders who can shape
institutional reputations, influence policy, manage crises, mobilize stakeholders, strengthen
brands, and drive measurable organizational impact.
The ACDC Strategic Communication Masterclass is an intensive four-day executive
programme designed to help communication professionals move from tactical execution to
strategic influence.
WHY ATTEND
? Move from tactical communication to strategic influence
? Align communication with organizational goals
? Strengthen executive visibility and institutional reputation
? Build persuasive campaigns and stakeholder engagement strategies
? Master crisis communication and media engagement
? Use AI and emerging technologies effectively in communication practice
WHY ACDC?
Over 25 years, we’ve developed specialized approaches for behavior change communication,
policy advocacy, corporate communication, community mobilization, and institutional change.
We’ve worked in health, agriculture, climate, gender, and governance. We’ve built networks
across Africa.
What this means for you:
? You’re learning from practitioners who’ve shaped communication strategies at the
highest levels
? The ACDC Strategic Communication framework has been tested across diverse
organizations
KEY LEARNING AREAS
Strategic Communication Leadership Corporate Reputation & Branding
Corporate Story Telling The Messaging House
Communication Strategy Design Media Coaching/Media Engagement &
Public Speaking
Behaviour Change Communication Crisis Communication
AI & Emerging Technologies Executive Thought Leadership
WHO SHOULD ATTEND
Communication Directors & Heads of Communication
Corporate Affairs & External Relations Managers
Government Communication Officers
NGO & Development Communication Specialists
Public Relations and Media Managers
Senior Executives responsible for strategy and reputation
PROGRAMME HIGHLIGHTS
? Practitioner-led learning grounded in African experience
? Interactive workshops and practical exercises
? Executive media coaching and presentation training
? Real case studies from major organizations
? Peer learning and networking opportunities
? Certificate of Completion
FACULTY
ACDC’s faculty bring:
? Real-world expertise. Practitioners who’ve led communication strategies for organizations
across Africa.
? Pan-African experience. Deep understanding of African contexts, challenges, and
opportunities.
? Institutional credibility. Our team has individually and corporately worked at senior levels
with boards and executives. We have built capacity for World Bank supported programs,
African Development Bank, UN bodies e.g. UNDP, UNAMID, Gates Foundation, African
Union supported entities, European Union supported programs and 40+ organizations.
? Academic credentials. PhD-level expertise combined with practical experience. The team
contributes to the field of communication through teaching, research, and thought
leadership.
? Commitment to excellence. Dedicated to delivering learning that sticks. Faculty are available
for individual coaching and mentoring during and after the program.
INVESTMENT
Category Fee Date
In-person Virtual
Early Bird Registration USD 650 550 Upto 31st May 2026
Standard Registration USD 750 600 1
st June-10
th July 2026
Late Registration USD 850 700 10
th July- 21
th July
Organizations registering 3–5 participants qualify for discounted rates.
Fee is Minus VAT
REGISTRATION & CONTACT
Email: training@acdc.co.ke
Phone: +254 745 168337
Website: www.acdc.co.ke
