(Posted 15th February 2022)

Some of the global and renowned Business Events and Tourism experts from Africa, UK Europe and the rest of the world will share their expertise on 28th of February at the 5th and 2022 Africa Business Tourism and MICE Masterclass at this year’s Meetings Africa.

Among the 2022 faculty are Désirée Baltussen, Chief Business Development Officer, ICCA

  • Netherlands, Dr. Rob Davidson, Managing Director, MICE, Knowledge – UK, Desire
    Loumou, Senior Expert, Trade in Services, AfCFTA Secretariat – Ghana, Amanda Kotze-
    Nhlapo, Chief National Convention Bureau Officer – South African Tourism, Prof Nellie Swart
  • University of South Africa, Rob Kucera, Director, East Africa, Radisson Hotel Group &
    Complex General Manager – Kigali Convention Centre, Daryl Keywood, Managing Director,
    Walthers Destinations Business Solutions – Africa and Christelle Grohmann, Director BDO,
    South Africa, Linda Pereira, Managing Director, CPL Events Portugal and Hamza Farooqui .
    CEO, Millat Investments & Hyatt Rosebank.
    The MICE Masterclass which has been a permanent fixture of Meetings Africa in the last five
    years is set to deliver sector changing programme once again on how the global pandemic
    has influenced the MICE industry and how it is planning to come back stronger than ever,
    with input from industry leads. Being hosted in collaboration with South African Tourism and
    BDO South Africa, the goal for 2022 course is to help delegates make sense of the way
    ahead as the world starts to open again.
    The course further aims to skill beginners and new entrants into Africa Business Travel and
    MICE Industry and, also to upskill Business Travel and MICE tourism professionals,
    practitioners, operators, and executives in Africa. The CEO of Africa Tourism Partners
    Kwakye Donkor says, the Masterclass seeks to sharpen the skillset of practitioners and
    adequately prepare them for the transition from Covid-19 recovery and “new normal”.
    With the year 2022 marking a turning point yet with several unknown scenarios and new
    rules of the MICE game, it has given confidence for the industry that the recovery of the
    sector may be well ahead of expert predictions. Other key focus areas are new approaches
    bidding, innovative venue and events management, business development, incentive travel
    and novel MICE business models in the “new normal”. These make this year’s masterclass
    “a must attend” for industry practitioners to apprise themselves with the latest trend and
    how to adapt going forward.

For registration and further information please contact: Ms. Nozipho Dlamini
Email: rejoice@africatourismpartners.com Tel/WhatsApp: + 27 81 303 7030 /+27 11 318

About Meetings Africa 2022

Meetings Africa which is Africa’s premier Meetings industry event will hold its 16th edition
from February 28th – March 02nd, 2022, at the Sandton Convention Centre in Johannesburg,
South Africa.

Meetings Africa is a tourism event featuring Africa as a destination spot. It aims at providing
a comprehensive panorama in the field of the travel industry in Africa. It is a great place for
connecting with a global network of decision-makers, executives or to simply book a
vacation trip in the travel industry. This event strives to foster a healthy environment for
business-to-client or business-to-business organizations all across the globe.
As a precursor to the trade days, a networking and learning session christened BonDay
unofficially gets the event underway

About Africa Tourism Partners

Africa Tourism Partners (ATP) is an UNWTO Distinction Award winner and Pan-African tourism
development and strategic destination marketing advisory firm. We specialise in strategy
formulation, master planning and strategic marketing development in the travel, tourism,
hospitality, aviation and golf sub-industries. The firm leverages the expertise it has established,
global strategic partners and global networks to execute impactful and uniquely designed
programs with measurable outcomes.
Based in Johannesburg, South Africa, Africa Tourism Partners (ATP) has country offices and key
partners in Angola, Botswana, Ghana, Nigeria, Rwanda, Singapore, Scotland, Tanzania, USA
and Zimbabwe. With demonstrated expertise of our leadership team, experienced global
partners, representatives, and networks we execute uniquely designed with impactful results for
all our clients.

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