Africa Tourism Leadership Forum and Awards – a quick guide for readers

(Posted 30th August 2022)

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ATL Awards 
Quick Guide

DO NOT MISS THE OPPORTUNITY – Nominations Closing 14th of September 2022

What is the ATL Forum & Awards and How Do You Enter? 

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The Africa Leadership Forum is a gathering of industry thought leaders that aims to advance entrepreneurship, women and youth empowerment.
ATLFis the only single voice, unified and advocacy platform for Africa’s tourism leaders to put a spotlight on the tourism economy.

The 5th Africa Tourism Leadership Awards were launched on the 16th of August 2022 and will be closing on the 14th of September 2022.
Africa Tourism Partners, the Botswana Tourism Organization, UNWTO, BDO, and, ICCA,  encourage all individuals, enterprises, organizations, institutions, and associations in tourism, travel, and related industries to enter the ATL Awards.
This is the only pan-African industry awards that provide a permanent platform for innovative leadership dialogue to drive sustainable growth in Africa’s tourism economy.
The ATL Awards will be held on the margins of the Africa Tourism Leadership Forum and will bring together industry leaders and enthusiasts to share experiences and knowledge and ultimately devise firm implementable actions to stimulate intra-Africa travel growth and development. 

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Award Nomination Catagories

Leading in Progressive Policies’ Award
A country, head of state, minister or government organization/team who has shown progress…

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Most Innovative Business Tourism Destination Award
Most Innovative and Sustainable Business Tourism and MICE Destination in Africa…

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Outstanding Entrepreneurship Award

An entrepreneur (or a small group of entrepreneurs) who has shown excellence in…

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Outstanding Africa Tourism Media & Marketing Award

The most influential media and/or marketing contribution to changing the...

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Outstanding Accommodation Facility / Group Award

Accommodation facility with best world class facilities, quality standards, service excellence...

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Women in Leadership Award

The most inspiring and influential leading woman who has and continue to make…

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Outstanding Tourism Transportation Award

Tourism transport organization providing the highest quality standard of service to…

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Championing Sustainability Award

Destination, business, third sector organization or policy that has made…

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Destination Africa – Lifetime Award

This will be offered to an individual who has made exceptional lifetime contribution…

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Meet Your Awards Committee


The ATLF awards are adjudicated by a reputable and distinguished committee whose experience and knowledge cut through the entire travel, tourism, and related industries ecosystem.

The Awards Committee is Co-Chaired by Judy Kepher-Gona Executive Director – Sustainable Travel and Tourism Agenda (STTA), Kenya, Prof Marina Novelli (Ph.D.) Professor of Tourism and International Development and Responsible Futures’ Academic Lead at the University of Brighton, UK, Esmaré Steinhöfel, Regional Director (Africa) ICCA, Frank Mustaff ,Managing Director, Horwath HTL Interconsult Ltd, Givemore Chidzidzi, Chief Operating Officer, Zimbabwe Tourism Authority,  Gumbo Mbelwa Mhandeni ,CEO & Founder, Experiential Travel Africa, Tanzania, Naledi K. Khabo  – CEO, Africa Tourism Association, Yasmine-Hannah Fofana ,Founder, Afrofoodie, Cote D’Ivoire,  Tshepiso Mganga – Chief Executive, City & Safari International, Botswana, Jon Howell, Managing Director – AviaDev, Bench Events, UK
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