(Posted 21st September 2026)
Across Africa, destinations are redefining visitor experiences. Hospitality brands are raising standards. Tourism professionals are opening new markets. Innovators, investors, conservation leaders and storytellers are shaping how Africa welcomes the world — and how Africa experiences itself.
It is time to recognize the people, places and businesses behind that progress.
The Africa Tourism and Hospitality Congress (ATHC2027) is proud to unveil the 27 official categories of the ATHC2027 Awards, a continental recognition platform celebrating outstanding achievement and contribution across Africa’s tourism and hospitality ecosystem.
The 27 awards are organized across six pillars of excellence:
Destination & Tourism Excellence — 5 Categories
Hospitality Excellence — 6 Categories
Travel, Aviation & Tourism Services — 7 Categories
Sustainability & Conservation — 2 Categories
Investment, Leadership & Individual Excellence — 5 Categories
Special Excellence, Media & Recognition — 2 Categories
From Africa’s Leading Tourism Destination and Hotel of the Year to Tourism Investor of the Year, Women in Tourism Leadership Award, Africa Storyteller of the Year and the Lifetime Achievement Award, the ATHC2027 Awards will recognize excellence across the tourism and hospitality value chain.
And now, we want to hear from Africa.
Explore the 27 categories and tell us in the comments who deserves to be nominated?
Tag the destination, organization, company or industry professional whose contribution deserves continental recognition.
? 24–26 March 2027
? Nairobi, Kenya
? Argyle Grand Hotel
The journey to the ATHC2027 Awards starts here.
