Fastjet reports a year on year rise in passenger numbers of 68 percent


(Posted 10th March 2015)

A 50 percent rise in passenger numbers in February 2015 over the same month a year ago and a 68 percent rise in passenger numbers on a year on year basis are solid increases by any standard and Fastjet did accomplish this almost with east.

While the load factor in February declined by 6 percent compared to a year ago was this attributed to a very large capacity increase across the board on domestic and international routes.

Fuel cost for the airline continued to fall in line with global reduction of crude oil prices and again on a year on year basis does Fastjet now buy aviation fuel some 37 percent cheaper than in February 2014.

There was keen interest to learn about the success of the ‘Mad March Sale’ which took place for 24 hours on the 02nd of March but was eventually extended by a few hours to allow passengers complete their bookings and payments and take advantage of fares of 20 US Dollars on domestic services and 50 US Dollars on international routes, all as usual PLUS taxes and fees.

Over 24.000 tickets were sold, which translates in nearly onethousand booking and payment transactions each hour and passengers booked and ticketed will be able to enjoy rock bottom cost travel when they fly to any of FastJet’s destinations out of Dar es Salaam.

In a related development has the airline bagged the ‘Gold’ award at this year’s prestigious Stevie Awards for e-Commerce and Customer Service. On the 27th February, the Stevie Awards recognized Fastjet’s high standards of customer service through e-commerce, and chose to award them the coveted gold over the other two finalists Delta Air Lines and DHL Express. With a strong and consistent online presence, we’ve pioneered an online customer service revolution across Africa since our first flight on 29th of November 2012. The airline communicates every day to over 350,000 fastjet followers through social media channels such as Facebook, Twitter and Instagram, as well as email newsletters and blog posts for news and milestones on Fastjet, a number that increases with new fans and followers every day.

Sources close to the airline have also indicated that there is quiet confidence that the route right issues for the Dar es Salaam to Nairobi sector will now be resolved sooner rather than later as Fastjet continues to seek out underserved destinations across the region and the continent.

Watch this space for breaking and regular aviation news from Eastern Africa.