HILTON HOTELS IN AFRICA SET TO GROW WITH NEW HOTEL PROJECTS IN COMING YEARS
(Posted 06th June 2021)
Hilton’s original home base of North America tops the regional rankings, with 267 openings and 49,611 new keys pencilled in; the US also takes first place as the most dynamic national hotel market, with 230 projects and 43,111 rooms on the way.
APAC continues to be a high priority for the group as well – Hilton has 254 hotels with 60,391 rooms in the pipeline across this vast region. The relatively high room count in this part of the world, incidentally, points to the fact that APAC properties will on average be significantly larger than their counterparts in North America. China is the busiest national market in APAC, and Hilton’s second fastest growing market overall, with 181 hotels and 42,917 keys on the books at present.
Europe comes in third place on the region-by-region breakdown, with 121 upcoming openings and 21,233 additional keys. As for the most active European country, that would be the UK, which is lining up 37 new hotels and 7,714 rooms.
The Middle East follows a bit further behind with 67 ongoing projects and 17,226 keys. Hilton is also planning to grow its footprint in Africa (37 hotels and 7,545 rooms) and South America (32 properties and 4,567 keys).
Fastest growing brands in Hilton’s portfolio
Signature brand Hilton Hotels & Resorts will get 150 new properties with 44,266 keys in the coming years, making it the group’s fastest growing brand. Not far behind, however, is Hilton Garden Inn, which will open 136 additional hotels with 24,759 rooms, and Hampton by Hilton, by virtue of its 118 projects and 17,350 keys.
Elsewhere, DoubleTree by Hilton will add 85 locations with 18,661 keys to its portfolio, while Home2 Suites is planning 69 launches and 10,333 new rooms.
In 2021, the hospitality giant will add 264 hotels with 55,762 keys to its offering.
Another 224 hotels with 43,605 rooms are aiming to complete in 2022, meanwhile, and 116 projects with 23,528 keys have already been earmarked for 2023. Some 172 schemes with 37,345 rooms are slated to open in 2024 and beyond.
Of the 776 hotels the vast majority (525) are in the four-star sector, with the remainder (251) falling into the five-star category.