HOUSTON MARKETING TARGETS SCANDINAVIA FOR AFRICAN MARKET WITH SEASHOW
(Posted 26th June 2013)
Targeting the growing Scandinavian market to Africa and the Indian Ocean islands, here comes an ideal opportunity once again to meet with most of the major wholesalers and tour operators in Denmark, Norway, Sweden and Finland. Collectively the four Nordics countries are considered as probably the 4th largest European source market for East African countries including the Seychelles.
Houston Travel Marketing, always seeking opportunities to promote travel to Africa have a few tables available on their post WTM Spotlight on Africa Nordic Seashow from November 11th to 14th this year. East Africa is again well represented with at this stage two Ugandan operators, two from Tanzania, three from Zanzibar, three Kenyan companies and notably is the Seychelles Tourism Board also exhibiting at the event this year.
For November 2013 Houston Marketing has decided to hold workshops in Finland and Sweden only. Sweden is the biggest source market for Southern and Eastern Africa and they are arranging for workshop in Stockholm and also Gothenburg which is Sweden’s second largest city.
This provides exhibitors with an ideal opportunity to meet with most of the major wholesalers and tour operators in Finland and Sweden at a go.
This is the 6th year that Houston Marketing is organizing the Seashow as it is popularly known since the workshops are held on board ship in the ports of the respective cities. Each year has been a resounding success. In 2012 some 21 exhibitors participated in the event meeting 204 outbound tour operators, incentive travel companies, travel agents and importantly the local travel media. Exhibitors in the past were particularly impressed with the quality of the attendees enabling them to meet with the decision makers of most of the who is who in each country’s tourism industry.For more information on the Seashow visit derek.
