KENYA TOURISM AND KENYA AIRWAYS PARTNER TO MARKET KENYA IN SOUTH AFRICA
(Posted 13th February 2014)
The Kenya Tourism Board has confirmed that a joint campaign to market Kenya in South Africa has been launched in close partnership with Kenya Airways. As tourism arrivals from the traditional core markets for in particular the Kenya coast remain below expectations has KTB stepped up marketing efforts across Africa, and in particular in destinations where Kenya Airways is flying to. From within East Africa does Uganda provide the most visitors to Kenya but on the wider continent it is South Africa, just under four flying hours away from Johannesburg.
Other markets KTB has identified for growth are Nigeria and other more affluent countries in West Africa, to where Kenya Airways flies on a daily basis.
The tourism private sector, after a year of financial drought for KTB and the country’s tourism marketing efforts, is now awaiting the budget reading in March, when figures will be published of just how much added funding will be made available for the financial year 2014/15 and if cabinet secretary Phyllis Kandie can deliver on the promises made to the sector about increased spending for tourism marketing. Watch this space.
