SEYCHELLES STEPS UP PROMOTION OF AFFORDABLE SEYCHELLES WITH NEW SLOGAN
The Seychelles Tourism Board used its presence at FITUR in Madrid to drum out the added message to key markets in Europe that Seychelles is now accessible as never before, aimed to build on the extra frequencies since last year of airlines coming to the Seychelles and the new flights planned from Paris, Milan and Rome.
In 2009 the Seychelles developed the Affordable Seychelles concept, telling the world that one does not have to be super rich to come to the archipelago for a holiday of a life time, with plenty of guest houses, chalets, holiday homes and Bed & Breakfast establishments, registered with the Tourism Board, able to offer a stay at a fraction of the cost what a fancies 5 star resort would cost.
The new slogan accessible as never before follows in the footsteps of that campaign, again aimed to attract travelers on a budget besides the very upmarket marketing which is equally and vigorously pursued too.
Said Alain St. Ange in Madrid to media representatives: We must not forget that tourism is an industry where perceptions play a strong role in moulding consumer opinion and Seychelles still suffers from the perception of being an expensive destination and this, at such a time, is not to our advantage. We must continue to do all our in our power to build and maintain an image of Seychelles that reflects the wide choice of accommodation options now on offer and also the fact that Seychelles remains accessible to travellers despite the cessation of some of Air Seychelles services. The new tourism campaign plays to Seychelles strengths of having a varied basket of accommodation choices for todays visitor, ranging from the pampering comforts of 5-star resorts and the exclusivity of island resorts to the homely charms of small hotels, Creole guesthouses and self catering establishments. Todays accommodation options reflect not only the growing diversity of our product, but also how Seychelles has something to offer for every budget.
It is also understood that Ethiopian Airlines has now confirmed that their planned but delayed flights between Addis Ababa and Mahe will now finally commence on April 01st although final confirmation of both the date and the number of flights is still awaited. This will open up the entire network of Ethiopian Airlines across Africa, Asia, the Middle East, Europe and America for travelers to the Seychelles which in the mind of this correspondent simply is Another World. Watch this space.