Step Inside… WTM Africa’s 2024 Content Programme

(Posted 03rd April 2024)




? WTM Africa 2024 scheduled from 10 – 12 April 2024 in the City of Cape Town
? Landmark WTM Africa's 10th anniversary programme spotlights discussion-based ‘Brain
Box’ sessions driving collaboration & networking
? Content sessions led & facilitated by global experts with emphasis on tourism news,
trends & business growth


With less than two weeks until kick-off, the Africa Travel Week has unveiled an exciting WTM Africa 2024 content program centered on driving industry knowledge, connections, and business growth. Over 73 live sessions will run April 10-12 in at the CTICC in the host City of Cape Town.
2024 is a milestone year as we mark hosting Africa’s top B2B tourism trade event for a decade. We’ve raised the bar on what we offer,” says Marketing Manager Olivia Gradidge.
Hot topics include responsible tourism, MICE, travel tech/AI, social media marketing, inclusivity and sports tourism. The new Africa Travel Week Trends Report will debut, followed by a panel discussion.
Beyond expert panels, new “Brain Box” sessions drive collaborative problem-solving. “These interactive sessions encourage tourism players at all levels to join the conversation finding solutions to shared challenges,” says Gradidge.
Official partner Fair Trade Tourism will host a Brain Box workshop on getting responsible destinations and initiatives to the global marketplace.
With sustainability key, Gradidge states “There’s something for everyone…but you need to register and ‘step inside’ to take full advantage. You’ll walk away more informed, connected and confident driving your business forward.”
To attend WTM Africa 2024 and added Africa Travel Week events visit:

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