Target the Ethiopian outbound market to Uganda at Spotlight travelexpo in Addis

Derek Houston of Houston Marketing in South Africa, yesterday announced a new Spotlight city, Addis Ababa. Read on if you are keen to get a slice of the Ethiopian outbound market.

I am pleased to advise that we have added Addid Ababa, Ethiopia to our Spotlight schedule for 2016

Why Addis ??

Ethiopia has one of the highest GDP growth rates in the world ( 10% each year over the last decade) coupled with a huge growth in the middle class population with a big demand to travel abroad. Add the rapidly expanding Ethiopian Airlines network to African & overseas destination and you have the perfect recipe for an exciting new market to tap into!

Addis Ababa — or Addis as it is commonly known — is Ethiopia’s capital and the country’s largest city as it is home to at least 4 million people. It is often referred to as Africa’s diplomatic capital – the African Union (AU) is headquartered in Addis Ababa, and more than 100 international missions and embassies are based there, meaning the city plays host to many of the continent’s dignitaries.

A top rated Washington DC Financial services firm ranked Ethiopia Number 3 on the fastest growing global economies list.

PROGRAMME
Monday 23 May 2016
Fly into Addis

Tuesday 24 May – Venue United Nations Conference Centre Addis

08h30 -12h00 – Breakfast and Spotlight Travel Expo for trade.

12h00-13h00 Light lunch and prize draw

13h30 – End of Travel Expo.
Fly home

Please see more information attached or visit www.houstonmarketing.co.za

Meanwhile a news update – The Spotlight seminar in Harare is almost fully booked – only 5 tables left – Book today to be sure of your attendance .

The Spotlight East Africa Seminars have been finalised and bookings are open:

Kampala

June 21 Kampala Serena

Nairobi