(Posted 14th February 2023)

Dear ATCNews Readers, Industry & Media Partners, In a bid to reposition Zambia for sustainable tourism growth and to tap into new and existing markets, the Zambia Tourism Agency will be exhibiting at ITB Berlin 2023 in March, you can find us in Hall 21A, Stand 118. Co-exhibitors include: 1. Voyagers Zambia 2. Chikunto Safaris 3. Mbizi West Safaris 4. Mukambi Safaris 5. Wild Dog Nature Safaris 6. Konkamoya Lodge 7. Winning Travel and Tours 8. Aventura Safaris Zambia 9. Livingstone’s Adventure 10. Waterberry Zambezi Lodge 11. Mozhi Bush Camp 12. Radisson Blu Mosi-Oa-Tunya Livingstone Resort For meetings, contact                                           marketing@zambia.travel For Media and interview queries, contact             newsletter@zambia.travel We look forward to meeting with you.   #VISITZAMBIA

Meanwhile has Voyages Afrique’s Kojo Bentum-Williams in his latest newsletter edition reported a change at the helm of the Zambia Tourism Agency. (https://voyagesafriq.com/2023/02/14/zambia-tourism-agency-announces-new-ceo/)

The Board of the Zambia Tourism Agency has announced the appointment of Matongo Matamwandi as the new Chief Executive of the Agency.

Mr. Matamwandi will lead the country’s tourism marketing efforts taking over from Chavunga Lungu who until this appointment was the Acting CEO. Chavunga Lungu will revert to his substantive position as Director of Marketing.

Matongo brings to this position a wealth of strategic leadership experience in private and public sector management, spanning over 30 years. He has worked and consulted in domestic and international marketing, brand management, sports administration, academia and tourism product development in various institutions which include Zambia Development Agency and several fast-moving consumer goods (FMCG).

He has also lectured generations of undergraduate and postgraduate students at various universities. Additionally, he has consulted on several projects in tourism development in Zambia and internationally. He has written many papers on marketing and tourism that have been presented at international fora and published in many journals.

He holds several academic and professional qualifications, including a Bachelor of Arts degree from the University of Zambia, a Master of Science in Marketing from the United Kingdom and a Master of Business Administration from Switzerland. He also has a postgraduate in Leadership and Corporate Management from Japan. He is a Chartered Marketer and a Fellow of the Chartered Institute of Marketing (CIM). He is also a Fellow of Zambia Institute of Marketing (ZIM) and its Past President. Matongo is also a member of the Economics Association of Zambia and the Institute of Directors – Zambia.

The ZTA Board takes this opportunity to congratulate Matongo on this appointment and commit to supporting him as he provides strategic executive leadership to the Agency to enable it to reach higher heights.

ATCNews extends best wishes to Matongo in his new position.