#BrusselsAirlines takes digitalization to the next level

REPLACEMENT OF NEWSPAPERS BY DIGITAL ALTERNATIVES TO SAVE 115 TONS OF WEIGHT A YEAR

(Posted 29th October 2019)

Digital alternatives are replacing paper across the travel journey at Brussels Airlines. 52% of the airline’s guests already exchanged the paper boarding pass for a smartphone version. Now, the Belgian company wants to bring the digitalisation on board by replacing its newspapers by digital copies. The removal of printed newspapers on its 250 flights per day avoids 115 tons of transported weight per year, decreasing fuel consumption and thus CO2 emissions by some 35 tons a year.

Brussels Airlines will, with immediate effect, remove all printed newspapers from its flights. Instead, guests in all travel classes receive a subscription to the digital newspaper of their choice. The switch to digital newspapers only is a logical choice, as the airline wants to meet today’s digital standards as well as reduce its ecological footprint. The removal of the printed newspapers on its 250 daily flights decreases the weight of the aircraft and hence its fuel consumption, leading to 35 tons of CO2 reductions.

The digital news offer contains the following newspapers and magazines:

  • Het Laatste Nieuws
  • De Tijd
  • Algemeen Dagblad
  • De Volkskrant
  • Het Parool
  • Trouw
  • Le Soir
  • L’Echo
  • La Capitale
  • La Meuse
  • La Gazette
  • La Province
  • Nord Eclair

Not only on board, but also before the flight digital possibilities replace paper during the travel process. In 2018, 52% of all Brussels Airlines passengers used their smartphone to board their flight and the numbers continue to rise. As the airline continuously renews itself to be part of this digitalised world, it has now launched a new version of its mobile app, including an easy boarding pass access that stores your boarding pass for you even if you had not checked in via the app.

Find out more about the new app on brusselsairlines.com

Brussels Airlines flies daily between the European capital city to Entebbe in Uganda, with one of the weekly flights on the outbound trip routing via Bujumbura in Burundi while the remaining six outbound flights route via Kigali in Rwanda.

The return flight from Entebbe to Brussels is operated nonstop.